What Your NGO Needs to Know about .NGO and .ONG

The launch of the .NGO and .ONG domains will change how nonprofits, charities, NGOs, and ONGs worldwide use the Internet for branding for decades to come. To help NGOs understand how and why, the webinar below was presented by Heather Mansfield on December 13, 2016 to 230 NGO staff. The webinar highlighted how how the .NGO and .ONG domains and their functionality […]

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30 Online Stores That Benefit Nonprofits

The National Retail Federation estimates that U.S. households will spend an average of $935.58 this holiday season. That translates into billions of dollars in consumer spending that can empower philanthropy and social good. By shopping at any of the 30 online stores listed below, conscious and ethical consumers can channel some of their spending power into the nonprofit sector. Or, if […]

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11 Must-Know Stats About How NGOs Worldwide Use Internet Technology

A collaborative research project by the Public Interest Registry and Nonprofit Tech for Good, the 2016 Global NGO Online Technology Report is an inaugural effort to gain a better understanding of how non-governmental organizations (NGOs) worldwide use online technology to communicate with their supporters and donors. Based upon the survey results of 2,780 NGOs from Africa, Asia, Australia & Oceania, […]

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36 Useful Apps & Online Tools for Nonprofits

The number of low-cost or free apps and online tools available to nonprofits today is astounding. Provided you set aside the time to explore and experiment, your nonprofit can use the apps and tools listed below to significantly improve your web, email, social media, and visual content. Social Media Tools 1. Blab :: blab.im Connected to Twitter, Blab enables real-time video conversations […]

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10 Signs Your Small Nonprofit Excels at Social Media

Small (and medium-sized) nonprofits have a different experience on social media than large nonprofits. Small nonprofits have to work harder at growing their following and most often the work of social media management is added to an already full job description. On top of those challenges, Facebook reach has dropped to an abysmal 1%. Twitter requires a time investment that […]

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10 Online Job Boards for Nonprofit Professionals

If you are a nonprofit professional feeling restless or unsatisfied at your current job, 2016 is shaping up to be a good year to make a change. According to the 2016 Nonprofit Employment Practices Report, 57% of nonprofits plan on creating new positions in 2016. The greatest growth is expected in the area of fundraising (44%). Skills in marketing and […]

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How to Build Your Nonprofit’s Email List

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Not all email lists are the same. You may have an e-newsletter list that includes all donors and supporters, another list specifically for repeat donors, and another list for supporters who have not yet donated. Your ability to segment your email lists will depend on […]

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How Nonprofit New Media Managers Can Manage Mobile and Social Media Burnout

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Nonprofit new media managers often battle mobile and social media burnout. The mental energy required to actively engage multiple communities simultaneously is exhausting. Plugged in from early morning to late afternoon and early evening, many new media managers struggle to find balance at the end […]

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Google Search Results Now Prominently Feature Nonprofit Google+ Pages

And yet another reason why your nonprofit can not ignore Google+… the Google Knowledge Graph which now prominently features information about nonprofit organizations on the right-hand side of Google Search results. Data is pulled from multiple sources including Wikipedia, GuideStar and of course Google+ Pages.  As a result, nonprofits must ensure that their Wikipedia Page and GuideStar Profile are current […]

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29 Nonprofit Resources to Follow on Twitter

A long overdue follow up to my post on 29 Nonprofit Bloggers to Follow on Twitter, below are 29 nonprofit resources that tweet regularly on subjects ranging from fundraising to social media to mobile communications. Of course, there are many other resources deserving of being listed – if you would like to add one, please do so in a comment […]

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11 Obvious Signs Your Nonprofit Needs Social Media Training

Many nonprofits need social media training – they just don’t know it. There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). Social media best practices are constantly in flux as tool sets change and algorithms are modified. Unless you […]

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11 Donate Now Best Practices for Nonprofits

The following is an excerpt from Chapter 1 of  Social Media for Social Good: A How-To Guide for Nonprofits. These best practices serve as a foundation for your online fundraising campaigns, but much of your nonprofit’s success also depends upon the service you choose to process your online donations and the design and frequency of your e-newsletter. That said, these […]

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Three Must-Haves On Your Nonprofit’s Blog

As I have said many times, I was a reluctant blogger. I did not think the Internet needed another blogger. But I was wrong. So wrong. Blogging has transcended my ROI (return on investment), primarily from simply featuring my e-newsletter “Subscribe” option and social networking icons in the upper right column. Sadly, the vast majority of nonprofit blogs do not […]

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Five Ways to Grow Your Nonprofit’s Facebook Fan Base

A Few Words of Caution: Small to medium-sized nonprofits should take Facebook case studies and best practices based on the success of large nationally and internationally well-known nonprofits (with huge email lists and multiple communications and development staff) with a heavy dose of skepticism. 99.9% of nonprofits just can not duplicate their success, and such case studies and best practices […]

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10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

“A survey of 200 charity and foundation professionals revealed that nonprofits are finding it difficult to determine how valuable social media tools are for their organizations. Seventy-nine percent said they hadn’t found ways to do so.” – Chronicle of Philanthropy, November 12, 2009 For those 79% of nonprofits out there, I have listed 10 social media metrics below that can […]

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Five Reasons Why Nonprofits Who Utilize Social Media Should Also Blog

There are currently 133 million blogs worldwide. The world doesn’t need another blogger, right? Wrong. Blogging is the missing piece in a successful social media strategy. Here are five reasons why: 1) Blogging allows your nonprofit to have a consistent stream of fresh, timely new content to Tweet, post on Facebook, etc. Social media is content driven. Blogging allows nonprofits to […]

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Four Reasons Why Nonprofits Need a Mobile Website

If your nonprofit is experimenting with text-to-give, text alerts and/or smartphone Apps (or planning to), then launching a mobile website is something your organization should seriously consider. If not an entire site, then at the very least your organization should create select web pages that are designed to be easily read on mobile devices. Here are four reasons why: To […]

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What Your Nonprofit Needs to Know About GuideStar, Network for Good and Social Media Fundraising

[tweetmeme] 1. Social media fundraising is built upon and empowered by the GuideStar database. 2. All 501c3’s in the United States have profiles on GuideStar. 3. Network for Good uses the GuideStar database to distribute online donations made on their website and on their partner websites. 4. Network for Good has partnered with Change.org, Razoo, Facebook Causes and Give a […]

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Now Nonprofits Outside the U.S. and Canada Can Fundraise on Facebook Too

Since the popular Facebook fundraising App Causes was built using GuideStar’s database of nonprofits in the United States and Canada, only nonprofits in the U.S. and Canada can utilize Causes’ fundraising tools. There are some amazing nonprofits at the grassroots working miracles daily with relatively small amounts of cash, but unfortunately, since no international database of verified nonprofits exists, these […]

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HOW TO: Create Videos for Your Nonprofit Without a Video Camera, a Budget of $0, and Little-to-No Tech Skills

Animoto is a service that allows you to create videos about your nonprofit using a selection of your organization’s best photos. Within a few minutes and a couple of clicks, your nonprofit could have a new promotional video that you can use on your Web site, your Blog, in your e-mail newsletters, and on social networking sites. An Animoto video […]

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